A Rebrand to “PointsBet, a Fanatics Experience” will occur on a state-by-state basis
Fanatics Betting and Gaming will now have a portfolio of brands live in 11 legal sports betting states as football season begins, with more to close soon
NEW YORK, Aug. 31, 2023 (GLOBE NEWSWIRE) — Today, Fanatics Betting and Gaming, a subsidiary of Fanatics Holdings Inc., closed on the first eight states in its previously announced acquisition of the U.S. businesses of PointsBet USA. The acquisition transforms Fanatics Betting and Gaming into a premier online gaming operator with proven products in sports betting and iCasino.
On June 30, 2023, PointsBet Shareholders in Australia approved a Stock and Equity Sale Agreement with Fanatics Betting and Gaming for US$225 million on a debt free basis for the sale of PointsBet’s United States sports wagering, advance deposit wagering (ADW), iCasino, Banach technology, and a license to use the company’s proprietary technology platform.
Today, following regulatory approvals, Fanatics Betting and Gaming closed on the operating businesses of PointsBet USA in the following states: Colorado, Iowa, Kansas, Maryland, New Jersey, Pennsylvania, Virginia, and West Virginia. As each state closes and officially becomes part of Fanatics Betting and Gaming, customers in such state will see PointsBet rebranded to “PointsBet, a Fanatics Experience,” with additional state closings to continue throughout the year. Customers in Indiana and Illinois will see PointsBet rebranded to “PointsBet, a Fanatics Experience” in the coming months, but the operating businesses of PointsBet USA in Indiana and Illinois will continue to be operated by PointsBet USA without interruption until Fanatics Betting and Games closes those states later this year.
“We are excited about what we are building at Fanatics Betting and Gaming and this acquisition accelerates our plans,” said Matt King, CEO of Fanatics Betting and Gaming. “We have a ten-year plan that focuses on the customer and not market share. We are going to acquire customers efficiently, allowing us to return savings to customers by investing in the customer experience at Fanatics Sportsbook and PointsBet, a Fanatics Experience.”
This strategic acquisition complements the growth and diversification that Fanatics Betting and Gaming has accomplished over the past two years. Fanatics Betting and Gaming will add PointsBet’s online casino platform, which is available in four states, to continue the development of Fanatics’ online casino offerings that is scheduled to launch later this year in the United States. In addition, Fanatics Betting and Gaming will begin integrating Banach Technology’s risk management platform and quantitative driven trading models into the Fanatics Sportsbook app that is now available for download on iOS and Android for sports fans in Maryland, Massachusetts, Ohio and Tennessee.
As part of the Fanatics experience, new and current PointsBet customers will have the opportunity to become part of the Fanatics family and the global digital sports platform of legal sports betting and iGaming, team merchandise and collectibles (trading cards). In addition, PointsBet customers will experience new and engaging promotions that Fanatics is planning this football season.
PointsBet USA will continue to operate in states like Illinois, Indiana, Louisiana, Michigan, New York and Ohio until Fanatics Betting and Gaming is able to close on select states individually. PointsBet USA will continue to employ engineers, customer service teams, traders, marketing and compliance teams with a new influx of operating capital from Fanatics Betting and Gaming. Johnny Aitken will continue as the CEO of PointsBet USA and customers will continue to enjoy the most markets on all four major U.S. sports including up to 1,000 markets per NBA game and the quickest, most user-friendly app on the market today.
At the start of football season, Fanatics Betting and Gaming will have a portfolio of brands live in 11 legal sports betting states and PointsBet Casino will be live in four states.
Fanatics Betting and Gaming
Launched in 2021, Fanatics Betting and Gaming is the online and retail sports betting subsidiary of Fanatics Holdings Inc., a global digital sports platform. Fanatics Betting and Gaming operates in 11 states for legal sports betting, four states for online gaming and 42 states for horse racing (ADW). The Fanatics Sportsbook is the most rewarding online sportsbook with up to 5% back in FanCash on every bet and makes being a fan easy with fast signup, easy betting, transparent withdrawals, industry leading search functionality and a curated Discover page with the sports and bets that matter most to a customer. Fanatics Betting and Gaming is headquartered in New York.
Contact: Kevin Hennessy / [email protected] / 914-588-8479
A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/4597a371-b093-40eb-a56d-0b7ccf3ccf48
PointsBet, A Fanatics Experience Logo
New logo for PointsBet, A Fanatics Experience
