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Why English clubs keep dominating the global transfer market

The Premier League's spending power is structural, not seasonal — and the latest UEFA data shows how deep it runs.

Why English clubs keep dominating the global transfer market
Why English clubs keep dominating the global transfer market

English clubs dominate the football transfer market because they outspend everyone else, and they do it by a wide margin. In the most recent summer window, more than €10 billion was spent on player transfers worldwide, and over 50% of that global deal value involved English clubs, according to Game of the People, drawing on UEFA's latest European Club Talent and Competition Landscape report. The qualification matters: this is deal value, not just headcount, which means the biggest fees are flowing through England.

The dominance is not only about buying from abroad. Transactions between English alone accounted for €1.5 billion, a 44% increase on the summer window of 2025. More than 60% of all domestic transfer activity worldwide — deals inside a country's own league — involved English clubs. That tells a reader something durable about how the market works: the Premier League is rich enough that even its internal trading rivals the entire external market of most other countries.

This guide explains where that spending power comes from, how it reshapes the rest of the market, and what the same UEFA report reveals about the wider industry English clubs sit at the top of. The numbers here come from one report, so treat them as a snapshot of the 2025-26 season rather than a permanent law — but the pattern they describe has held for years.

Where does the spending power come from?

The short answer is revenue, and the report's attendance figures show one of its sources. UEFA recorded a total of 242 million people attending football in Europe in 2025-26, a record. Among the so-called "big five" leagues, only England (+3%), Germany (+10%) and Spain (+3%) saw their crowds rise; France and Italy did not. Large, full stadiums translate directly into broadcast, matchday and commercial income, which is what funds transfer fees in the first place.

Clubs do not spend what they earn without limits, though. Spending is governed by squad cost rules, and understanding how the squad cost ratio decides what a club can spend explains why some English clubs can bid more than others in the same league. Revenue is the ceiling; the rules decide how close to it a can get.

How does English dominance reshape the rest of the market?

It works through price and through direction. When more than half of global deal value involves English clubs, sellers across Europe price with English buyers in mind. The 44% year-on-year rise in deals between English clubs shows a second effect: clubs inside the league trade heavily with each other, which keeps money circulating within the Premier League economy rather than leaking abroad.

The same report puts the wider market in context. Across Europe, 1,100 games in top-tier leagues ran at a capacity utilisation rate of 95%, and nineteen clubs drew over one million spectators. Six clubs averaged more than 70,000 at home fixtures. Borussia Dortmund led with an average of 81,365, followed by Bayern Munich (75,000), Manchester United (73,975), AC Milan (73,373), Inter Milan (73,020) and Real Madrid (71,549). Note what that list shows: English clubs compete at the top of the attendance table, but they do not own it. Germany's crowds grew faster than England's in 2025-26. The financial gap is wider than the attendance gap, which points to broadcasting and commercial income as the real differentiators.

Is dominance the same as health?

No, and the report is careful on this point. UEFA noted that 36 leagues crowned a different champion in 2025-26 from the previous season, but Game of the People argues that is not necessarily proof of football democracy. Aside from first-time Swiss champions Thun, Azerbaijan's Sabah and Luxembourg's Atert Bissen, the new champions were mostly familiar names taking their turn at the top.

The instability shows up elsewhere. In 2025-26 there were 738 managerial changes across European top-flight clubs, with 63% of all clubs making at least one change. Two-thirds of those changes — 488 — came mid-season, and half of all head coaches in Europe leave their position within a year. Spending pressure and managerial churn travel together: clubs that spend heavily expect results quickly, and coaches carry that expectation.

What keeps the pyramid open?

One structural feature separates European football from the closed league models common in North American sports: promotion and relegation. In the past decade, an average of 100 new clubs per season have had the opportunity to move up to the top tier of their domestic league, and 1,240 clubs have played at the highest level in European leagues over that period. Newly promoted clubs mostly survive, too — two-thirds avoid relegation, and the others last an average of seven to eight years before going down.

That openness matters even for a reader trying to understand English dominance. The Premier League's wealth sits on top of a system where any club can, in principle, climb into it. The academy structures that feed that climb vary widely, as the comparison of how the best soccer academies develop talent shows, and promotion rewards clubs that build rather than just buy. For related coverage, see How the best soccer academies develop talent: four models compared.

What should readers watch next?

The report's own caveat is the one to carry forward. Game of the People notes that the Manchester City episode has cast a shadow over the industry, and that its effect on transfers and attendances a year from now is an open question. The spending figures in this guide describe a market at its peak; whether the next window repeats the pattern is the test. For ongoing coverage of how clubs spend, structure and govern themselves, the clubs section tracks the institutional side of the game, while broader match-level analysis lives in the analysis desk.

The evidence establishes three things: English clubs take the largest share of global transfer spending, their domestic market is unusually large and fast-growing, and the industry beneath them is popular but financially fragile. What remains unknown is whether that concentration holds through the next regulatory cycle — and that, not the headline number, is the story worth following.

Sources

  1. English clubs still dominate the football industry - Game of the People — Game of the People

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