Author
Clubs
Why football's unofficial rivalry trophies mean more than silverware
Some of football's most fiercely contested prizes are repurposed bits of hardware, borrowed hats and shipping artifacts — and fans would not trade them.
Some of football's most fiercely contested prizes are repurposed bits of hardware, borrowed hats and shipping artifacts — and fans would not trade them.
Record attendances, mainstream broadcast slots and a normalised domestic calendar combined to turn women's football from a niche product into one of the sport's growth stories.
Live match data turned into a licensed asset worth billions, and the fight over who may collect and sell it has reshaped the relationship between leagues, clubs and data companies.